Tuesday, October 13, 2015

Tech Hint: Stop looking at me, Facebook. You’re weirding me out.

I’m not the most tech savvy person, and I came across something new to me on tech-maven Kim Komando’s site the other day. Ever wonder how those ads got into your Facebook news feed? Targeted ads on the internet are a nuisance and creepy when you realized how sites spy on your activities in order to sell you things. Facebook is part of the Digital Advertising Alliance. This means it shares information about you with many other advertisers so they can tie ads to specific interests. Every ‘like’ that you click on any Facebook page sends another little bit of information about yourself to a raft of internet marketers.

It’s easy to opt out of Facebook’s target ad feed. This won’t stop Facebook from showing its own ads to you based on the data it collected. It will stop Facebook from collecting more from its advertising partners, or sending more information on you to them. According to Kim, you won’t see ads anymore in Facebook for merchandise looked at on Amazon and Ebay, and opting out will also keep Facebook from building up a detailed file on your personal likes. Remember, this won’t prevent any other company from collecting your information.

Follow these steps:
  1. Sign into Facebook
  2. In the upper right click on Settings
  3. In the left hand column click on Ads
  4. Under ‘Ads based on my use of websites and apps’ click Edit and then No
  5. Under ‘Ads with my social actions’ click Edit and then No one

Don’t forget to do this with both personal and professional pages.